The client wanted us to design a logo for their engineering business that specialises in mining equipment. The name is derived from a family member called Robin, as a remembrance to him.

Our idea was to create an identity around a robin, the bird, using triangles to make up the shape. The triangles convey a feeling of strength and mathematical simplicity. The initial colour we presented was red but the client wasn’t sure about it how literal it made the logo feel. After some Googling, we discovered that some robin species are yellow and we suggested that to the client. The yellow adds warmth and friendliness to the identity.

The edited “O” is a nod to stencils that adds a bit of grittiness to the brand.